Cellexa brings dermatologist-informed skincare to consumers with D2C foray
After five years of on-ground engagement with dermatologists across India, the science led skincare company makes its OTC portfolio available on Amazon, Flipkart and its own e commerce platform.
Cellexa, a dermatology focused, science led skincare company shaped by years of real-worldclinical engagement, today announced its entry into the direct-to-consumer space. With its OTC dermatology portfolio now available on online marketplaces like Amazon and Flipkart, and its own e-commerce platform, Cellexa is extending an approach long rooted in dermatology practice to a wider consumer audience.
Founded by three industry professionals with over seven decades of collective experience across pharmaceuticals and dermatology, Cellexa has spent the last five years working closely with dermatologists across India. The company’s early journey followed a traditional medical model, supported by a dedicated field force that engaged dermatologists through scientific detailing, on ground discussions, and continuous clinical feedback. Over time, several of Cellexa’s brands have been chosen and continued by dermatologists in routine clinical practice, forming the foundation of the company’s thinking and credibility.
The Cellexa Way: From Practice to Daily Care
Cellexa’s entry into D2C reflects what the company calls The Cellexa Way, a philosophy built on applying dermatology science the way it is practiced, thoughtfully and in real life. “For us, dermatology has never been about claims or campaigns,” said Mr. Vinayak Kini, Founder, Cellexa. “It has been about learning from sustained interaction with dermatologists and understanding how products behave when used consistently in practice. Our move into the D2C space is about making that thinking accessible to consumers, without diluting the science behind it.”
Rather than positioning itself as a digital first skincare brand, Cellexa operates at the intersection of dermatology practice and everyday care. Its OTC portfolio is designed around common dermatological concerns such as acne prone skin, hyperpigmentation, barrier disruption, dry and sensitive skin, and hair and scalp health.
Among its best-known products are Illumin8 Cream and Illumin8 Facewash, developed for pigmentation prone skin and designed for consistent, longterm use. Hapyhair Tablets support hair health through nutritional supplementation. Revivera Moisturising Cream and Revivera Syndet Bathing Bar focus on barrier support and gentle cleansing for dry, sensitive, and compromised skin.
A Science Led, Experience Shaped Philosophy
Cellexa’s formulation philosophy is guided by experience rather than trends. Product decisions begin with skin biology and usage behaviour, with careful attention to ingredient relevance, concentration, and long-term tolerance. The company works with WHO GMP certified manufacturing partners to ensure consistent quality and safety.
What differentiates Cellexa in an increasingly crowded skincare market is not influencer endorsements or generic “dermatologist trusted” claims, but sustained engagement with
dermatologists across diverse practice settings in India. This experience informs how Cellexa formulates products, educates consumers, and sets realistic expectations around skincare.
Entering the Digital Marketplace
As Indian consumers become more ingredient aware and digitally engaged, Cellexa’s D2C presence allows the brand to connect directly with users seeking credible, science informedskincare. Cellexa’s products are now available on Amazon and Flipkart, as well as on its own e commerce platform, enabling nationwide access.
About Cellexa
Cellexa is an Indian dermatology focused skincare company built on clinical thinking and real-world dermatology experience. Founded by professionals with deep experiencein pharmaceuticals and dermatology, Cellexa works at the intersection of science and daily care. Its portfolio spans prescription and OTC categories, with its OTC range designed to bringdermatologist informed skincare into everyday routines, the Cellexa way.
For more information, visit: https://cellexacares.com.
You can shop Cellexa products at
https://www.amazon.in/s?k=CELLEXA+LIFESCIENCES&ref=bl_dp_s_web_0 on Amazon.
