From Sewing for Her Kids to Running Adorables: A Kerala Mom’s Success Story

Konodotty, (Kerala), [India], September 09, 2024: In the quiet town of Kondotty, nestled in the vibrant state of Kerala, India, a remarkable story of resilience, passion, and transformation unfolded—a story that would eventually give birth to a beloved brand known as Adorables. This brand, now synonymous with love and care, is the brainchild of Naseeba, a housewife and mother of three who defied the odds to create something truly special.

Humble Beginnings: A Dream Amidst Adversity

Naseeba’s journey wasn’t an easy one. As a devoted mother of three young children, she faced the daily challenges of balancing motherhood with the responsibilities of managing her household. Financial constraints often weighed heavily on her family, and the struggle to make ends meet was a constant reality. Yet, despite the hardships, Naseeba held on to a dream—a dream that one day, she could create something meaningful, something that could bring joy and comfort to others.

In the early days, this dream seemed like a distant possibility. Naseeba had no formal training in business or design, no capital to invest, and very little free time. But what she did have was an unyielding determination, a heart full of love for her children, and a vision that refused to fade. She began creating handmade items for her newborns, driven by the belief that every mother deserved products made with care and intention.

Her first creations were simple—hand-stitched blankets, soft toys, and baby clothes—crafted with whatever materials she could afford. Each piece was a labor of love, a reflection of her desire to give her children the very best, even when resources were scarce. Word soon spread among her neighbors and friends about the quality and uniqueness of her products, and what started as a small, home-based endeavor quickly began to gain traction.

From Struggles to Strength: The Birth of Adorables

As the demand for her handmade products grew, Naseeba realized that she had stumbled upon something special. But turning her small venture into a sustainable business was no easy feat. She faced numerous challenges—juggling her duties as a mother and wife, finding time to create, and learning the ropes of running a business from scratch. There were days when the weight of it all felt overwhelming, but Naseeba never gave up. She knew she was building more than just a business; she was creating a legacy for her children, a future that was brighter than the one she had known.

Determined to take her venture to the next level, Naseeba rebranded her humble initiative, Shahas Collective, into what would become Adorables. The name was chosen with care, representing the charm, warmth, and love that she infused into every product. It was a bold step, but Naseeba was ready to face the challenges head-on.

With the rebranding came a renewed sense of purpose. Naseeba expanded her product line, creating a range of items for newborns and new mothers that were not just practical but also beautiful and deeply personal. Her designs reflected her own experiences as a mother, crafted to provide comfort and joy to both babies and their mothers. The product range grew to include baby beds, baby holders, baby baskets, feeding pillows, cradle sets, bed cradles, cupboards, bed sheets, and more. Each product, made from high-quality materials like cotton, Rexine, corduroy, cane, and 1st quality Recron, was designed to be both durable and washable, ensuring they met the highest standards of quality and care.

A Dream Realized: Growth Against the Odds

As Adorables grew, so did Naseeba’s confidence. The brand’s success was a testament to her hard work, perseverance, and unwavering belief in her vision. Despite the many obstacles she encountered—financial difficulties, lack of resources, and the challenge of managing a growing business alongside her family responsibilities—Naseeba’s determination never wavered.

Adorables began to attract attention beyond the small community of Kondotty. Orders started pouring in from across Kerala and, soon, from other parts of India as well. What had started as a one-woman operation in a small town had blossomed into a thriving business with over 1,500 loyal customers. Adorables now boasts a dedicated team of more than 15 skilled artisans and staff, all of whom share Naseeba’s passion for quality and care. The product range, with prices ranging from ₹1,000 to ₹18,000, appealed to a wide audience, and the promise of fast delivery across India only added to the brand’s growing popularity.

The opening of Adorables’ first offline store in Kondotty was a milestone that symbolized how far Naseeba had come. From stitching baby blankets late into the night to running a full-fledged brand with its own manufacturing unit, Naseeba’s journey is nothing short of inspirational. Her story is a powerful reminder that with hard work, faith, and an unshakable belief in oneself, even the most challenging circumstances can be transformed into opportunities for greatness.

Inspiring the Future: A Legacy of Love and Determination

Today, Adorables stands as a beacon of hope and inspiration. It’s a brand that not only provides beautifully handcrafted products but also tells a story—a story of a mother who dared to dream big, even when the odds were stacked against her. Naseeba’s journey from struggle to success is a shining example of what can be achieved through resilience, passion, and a heart full of love.

As Adorables continues to grow, Naseeba remains true to the values that have guided her from the beginning. She is committed to creating products that are not just aesthetically pleasing but are also imbued with the same care and thoughtfulness that have always defined her work. She also continues to empower other women by providing them with employment opportunities, helping them to achieve their own dreams and create better futures for their families.

Naseeba’s story is far from over. As she looks to the future, her vision for Adorables remains as clear as ever: to continue expanding, reaching more mothers and children, and building a brand that is as much about heart as it is about business. Her journey is a testament to the power of perseverance, proving that no matter where you start, with enough passion and determination, you can create something truly extraordinary.

For more information, please visit: adorables.online