New Milestone for Grey Soul Coffee Roasters: Upcoming Store Launch and Strategic Expansion
Pune (Maharashtra), [India], June 6, 2024: Grey Soul Coffee Roasters, founded in 2021 by Chirag Oswal, is on a mission to elevate Indian specialty coffee to its full potential, both domestically and internationally.
Grey Soul Coffee Roasters stands out as Pune’s only speciality coffee roastery. The coffee place features Indian Specialty Arabica beans, showcasing the unique flavour profiles cultivated right here in India and roasted in Pune.
“For us,” says Chirag, “the perfect cup of coffee is all about the details. We source Arabica beans, carefully roast them to highlight their natural flavours, and offer an immersive experience centre where coffee enthusiasts can learn and appreciate the world of Indian speciality coffee.”
Reshaping Indian Coffee Culture
Grey Soul Coffee Roasters has worked with businesses in the Horeca sector (hotels, restaurants, and nosheries) to improve its coffee services. Its expertise in specialty coffee roasting and brewing procedures allows businesses to stand out in a competitive market which has inevitably increased the footprint of Grey Soul Coffee Roasters in this B2B domain nationally.
Grey Soul Coffee Roasters’ commitment to growth is evident in its upcoming outlet in Maharashtra, which is slated to open by the end of 2024. Additionally, it plans to open a flagship noshery in a major Indian metro city later this year. These expansions aim to bring its unique coffee experience and vibrant community to a wider audience.
Starting Journey of Grey Soul Coffee Roasters
Grey Soul Coffee Roasters’ online launch in May 2021 garnered immense support. It quickly sold over 5,000 coffee bags in its first year. This success fueled its expansion plans, culminating in the opening of Pune’s first dedicated specialty coffee roastery, live brew bar and all-day dining in Koregaon Park.
The Koregaon Park noshery is more than just a place to grab a cup of coffee or brunch. It’s a multi-faceted experience. The indoor space offers a cosy ambience with diverse seating options, while the outdoor area allows customers to soak in Pune’s pleasant weather. The highlight, however, is the in-house roastery, where customers can witness the green bean transformation firsthand through live roasting and roastery tours.
“We believe the perfect coffee starts well before it reaches your cup,” Chirag stated, “It starts with the very soil where the beans are grown and extends all the way to the roasting profile used. We’re committed to not just serving coffee, but also educating our customers about the insightful journey behind every single cup.”
Grey Soul Coffee Roasters aspires to reinvent the traditional noshery experience by sourcing, roasting, and brewing an unparalleled coffee experience. With its focus on quality, innovation, and community building, Grey Soul Coffee Roasters is positioned to make a lasting impact on the Indian and global coffee markets.
