Mumbai Pav Co. goes viral by seeking to trademark the “Heart Hands” emoji, which perfectly captures How India Holds Its Vada Pav
Bangalore, Karnataka (India): 21st December, 2024: Mumbai Pav Co. (MPC), a quick-service restaurant (QSR) brand known for elevating Mumbai’s beloved street food, has made headlines with a unique announcement: the company is exploring the possibility of trademarking the ‘heart hand’ emoji. Why? Because this symbol of love and connection perfectly captures the iconic way Indians hold their Vada Pav.
In a recent Instagram post that went viral, MPC creatively demonstrated how the ‘heart hand’ emoji resembles the natural hand position used to cradle a Vada Pav. The caption read:
“The ‘heart hand’ emoji feels like it was made for holding a Vada Pav. Coincidence? Maybe not, because Vada Pav is all about love and connection.”
The post struck a chord with food lovers across India, sparking widespread excitement and conversations about the timeless appeal of Vada Pav and MPC’s knack for blending tradition with contemporary sensibilities.
Why Trademark the ‘Heart Hand’ Emoji?
For MPC, the ‘heart hand’ emoji signifies more than just a clever visual connection—it embodies love, nostalgia, and pride in India’s rich street food culture. Founders Tanay Agarwal and Jash Arora explain:
“Vada Pav isn’t just food; it’s an emotion that connects people across generations and geographies. And just like the ‘heart hand’ emoji, it’s about holding onto something special.”
The decision to explore trademarking the emoji is not merely a marketing move. It’s a tribute to the humble yet iconic Vada Pav and its prominent place in India’s culinary identity. While the legal process may be complex and subject to approval, MPC views this effort as a way to celebrate and protect the cultural significance of Vada Pav.
About Mumbai Pav Co.
Launched in Bangalore, Mumbai Pav Co. has quickly established itself as a game-changer in the Indian QSR space. MPC serves hygienic, premium versions of Mumbai’s beloved street food, bringing it closer to a pin code near you. The brand seamlessly combines authenticity with modern sensibilities, redefining street food for today’s discerning diners.
The viral response to their Instagram post underscores MPC’s ability to connect with audiences on a deep emotional level. Whether or not the trademark is granted, MPC’s move highlights its passion for preserving India’s street food culture while pushing boundaries in the ever-evolving QSR landscape.
