Samosas with a Mission: How Two Founders Turned a Classic Indian Snack into North India’s Fastest-Growing Food Brand
It wasn’t a five-star kitchen or a celebrity chef that sparked the rise of Samosa Express Pvt Ltd. It was a simple question:
“What if a samosa could be as safe as it is satisfying?”
Back in 2012, in the vibrant streets of Mohali, Punjab, two food lovers — Vir Bhardwaj and Anil Dhiman set out to answer that question. What they built is today recognized as one of the most rapidly expanding food brands in North India.
But this isn’t just a snack story, it’s a story of transforming how India serves its most loved food, hygienically and at scale.
While street vendors continued to serve samosas wrapped in newspapers and questionable oil, Samosa Express introduced a new model:
- High hygiene standards
- Quick-service efficiency
- Flavors that stay true to tradition
The result? A loyal base of snackers between the ages of 18 to 60, and a presence across multiple cities with every new outlet echoing the same promise: “Crisp. Clean. Consistent.”
In a country where food is culture, and snacks are an emotion, Samosa Express stands as a symbol of modern tradition retaining the nostalgic flavor of the classic samosa while elevating its safety and service standards.
With over 25 outlets and a decade of operational expertise, the company is now ready for its next big chapter expanding across India and beyond. The leadership is actively seeking investment partners and international collaborators to take this proven model to global markets.
The vision is to see an Indian samosa chain in every major city of the world, clean, crisp, and made with care.
If you’re an investor looking for a high-growth, culturally rooted, scalable food business, Samosa Express is your golden bite.
