Lifestyle

Yuvika Abrol – A Breath of Fresh Air, Mommy Influencer Reinventing Mom Comedy

Yuvika is a Mom Comedian based out of Mumbai and one of the select few Mommy Influencers in the Country to be featured on National TV.

Before stepping into content creation, she successfully ran her Wedding Planning Company for 5 years.  After her daughter was born, she decided to spend more time with her and maintain a journal of her and that’s how the page @yuvi.says was born.

It started with clicking and posting curated pictures of her girl but over a period of time she realised, her interest lies more in creating videos. She started a property by the name of #AbsoluteBakwasContent which is purely into Comedy and is now quite popular with her audience. They love the characters she plays, the topics she chooses and eagerly wait for the next #AbsoluteBakwasContent Video. She takes pride in the fact that even the brands she collaborates with, have started approaching her for integrating their products into her funny videos. As a Content Creator, she considers this as a huge step forward in her journey. Some of her most loved videos are – ‘If Geet Was a Mom’, ‘Inaaya Vs Yuvika’, ‘If Inaaya Behaved as Her Mom’ and Preeto (A character of hers widely loved and appreciated). Apart from these, her relatable and comedy reels are highly shared and appreciated. Messages like ‘Your reels are a great stressbuster,’ ‘Made me laugh out on a gloomy day’ keep her motivated. Her reels have been featured twice by Instagram itself gathering millions of views each time.  Reels going Viral are an inducator of what kind of content clicks with the audience and she tries to replicate that.

She totally believes in ‘No Pain No Gain’ and upgrading and innovating to keep up with the ongoing trends. She truly believes  that one must have a strong USP that sets one apart from others -in her case it’s Comedy.

She has worked with several prestigious brands and is proud to be

a) Recognized by Proctor and Gamble as one of the Top 5 Mom Bloggers of the country and featured in a DVC for their brand Olay.

b) Chosen by Google as a representative and early adopter of their new products.

c) Recognised by Netflix as a part of focus group for their subdivision – Netflix for Parents and Kids

d) Have been invited for various digital appearances as an expert on mom influencer ecosystem by the likes of Sunny Leone, Nisha Rawal, Miss Malini etc. She has also been invited on Colors TV’s flagship show “Khatra Khatra Khatra” for their Mom Special episode.

e) Co-Founded and led daily operations of Mumbai Mom Tribe, a community of mothers to guide and help fellow mothers in their journey of motherhood.

Through her Page, she wants to inspire mothers in India to have a friendly relationship with their children which will help build a bond of respect.

Follow her on Instagram: yuvi.says

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